Aligning Business Strategy with Execution for Maximum Impact
The DTC and CPG markets have evolved rapidly, with shifting consumer preferences and emerging digital ecosystems reshaping distribution strategies. Many companies struggled to adapt their product offerings and partnerships to these changes.
bridge_ci leveraged consumer behavior analytics and market trend mapping to uncover emerging opportunities in the direct-to-consumer (DTC) and consumer packaged goods (CPG) sectors. We focused on identifying new partnership opportunities in gaming, streaming, and alternative retail channels to help brands expand their reach.
New market opportunities identified in gaming, streaming, and alternative retail ecosystems.
Consumer behavior analysis revealed demand for personalized product bundling and subscription-based models.
Alternative data insights provided a roadmap for successful market entry and growth strategies.
Our insights enabled DTC and CPG brands to develop targeted partnerships, refine product bundling strategies, and optimize market entry approaches. By using alternative data to guide product development and marketing decisions, brands gained a competitive edge in a rapidly evolving landscape.
The analysis used topological data analysis to examine the geometric structure of store performance data, revealing distinct patterns and clusters that weren't visible through traditional statistical approaches. Store locations with similar characteristics were connected in a network visualization, with different metrics represented by color coding.
Policy advocacy is a high-stakes game where influence is often hidden beneath the surface. Organizations struggle to identify key stakeholders, understand their relationships, and predict their impact on policy outcomes.
Aligning Business Strategy with Execution for Maximum Impact
